MKT 275 will cover the role of both multinationals and small businesses in the international arena. The importance of socio-cultural and economic factors and the political and legal environments in the global marketplace will be examined.  In this course, you will learn important skills for international marketing managers such as assessing market opportunities, evaluating products for global markets, comparing distribution options, analyzing advertising and promotion plans, and understanding global pricing issues. You will also examine the importance of socio-cultural and economic factors and the political and legal environments in the global marketplace.

A critical element of the course is the development of a three-part Country Project which includes a Country Analysis, Market Audit and International Marketing Plan.  

Prerequisite : There are no prerequisites for this course.

If you do well in this course, you will be able to:

• Assess market opportunities.
• Evaluate products for global markets.
• Compare international distribution options.
• Analyze advertising and promotion plans.
• Understand global pricing issues.
  

The required textbook for this course is:

• International Marketing, 2005 Twelfth Edition, by Cateora and Graham, published by McGraw Hill. 

Call before going to a campus bookstore to make sure the materials are in stock. If you don't see what you need, ask for assistance. Each bookstore has a separate section for ELI courses. Print this page and take it with you to avoid confusion.

Your course grade will be determined by the introductory letter, 1 project and 4 exams, according to the following points:

There are two (2) print-based exams in this course: Midterm and Final.  You are expected to take your examinations at one of the NVCC campus testing centers. Be sure to allow enough time to complete your exam before the Testing Center closes; Testing Centers have specific policies relating to the administration of ELI exams. You will need to take a photo ID, your NovaConnect Empl ID Number, and the appropriate Exam Pass when you go to the Testing Center.  

For Testing Center locations, hours of operation and policies, click here.

For information on taking exams outside of the metropolitan area, click here.

I am here to help you succeed in this course. Occasionally questions or problems may arise. Here is how to contact me when they do:

BY EMAIL: ezhang@nvcc.edu
BY TELEPHONE: (703) 323-2000, ext. 27325

1.  Use your web browser to connect to http://www.nvcc.edu/bbstart. Follow the directions to determine your email, Blackboard and VIVA account user names and passwords.
2.  Access your email account and make sure you know how to use it; you will be required to use this account for all course-related email.
3.  Log on to Blackboard at http://learn.vccs.edu.
4.  Click on this course under "My Courses." Review the entire course to make sure you understand what will be required of you. Then start completing the assignments.

Please note that account generation takes approximately one week from the time of your paid registration. If you cannot log on after one week, contact the IT Help Desk. If you can log on to Blackboard, but your course isn't listed, please contact ELI or your instructor.