Studies the culture and demographics of the Internet, online business strategies, and the hardware and software tools necessary for Internet commerce. Includes the identification of appropriate target segments, the development of product opportunities, pricing structures, distribution channels over the Internet, and the execution of marketing strategy in computer-mediated environments. Lecture 3 hours per week.

Entry Level Competencies: An understanding of basic marketing, computer and business activities is desirable.

If you do well in this course, you will be able to:

1. Define electronic commerce and discuss both its benefits and limitations.
2. Understand and successfully discuss the EC marketplace and market space.
3. Effectively apply the 4-P's of marketing to the Internet strategies.
4. Effectively market products, services and information on the Internet.
5. Identify and discuss what makes a useful and effective Web site.
6. Explain the roles and value of intermediaries in e-markets.
7. Identify and illustrate how e-commerce communication can benefit an organization.

Possible Assignments Include: (Subject to change each semester. The actual assignments are available in the Syllabus in the Blackboard course site on the first day of classes.)

Your final grade may be based on the following scale. Please note that you must also pass at least several exams in order to pass the course, regardless of your scores on the other assignments.

There are 2 exams in this course.

Last Updated: December 1, 2010