Examines major e-commerce issues which include privacy protection, concerns about censorship, protection of intellectual property and copyright issues, fraud prevention, along with the local, national and international legal framework within which marketing strategies are executed. Lecture 3 hours per week.

Entry Level Competencies: An understanding of basic marketing, computer and business activities is desirable. Satisfactory completion of MKT 282 would be beneficial.

If you do well in this course, you will be able to:

1. Identify and describe the major legal issues related to electronic commerce such as privacy, protecting intellectual property, controlling Internet indecency, preventing fraud, establishing a tax framework, controlling gambling, determining jurisdiction, and protecting both sellers and buyers.
2. Understand the difficulties of protecting privacy on the Net, how to protect privacy and whose responsibility it is to do so.
3. Describe the issues of intellectual property in electronic commerce and the measures provided for its protection.
4. Describe some of the ethical issues in electronic commerce and how companies are handling these issues.
5. Understand the conflict between Internet indecency and free speech and the attempts to resolve the conflict.
6. Describe the differences between online and traditional contracts.
7. Discuss the controls over exporting encryption software and the issues of government policies.
8. Describe the security requirements needed for electronic payments.
9. Identify and describe current local, national and international laws within which marketing strategies are executed.
10. Describe the measures available to protect buyers and sellers on the Internet.

Possible Assignments Include: (Subject to change each semester. The actual assignments are available in the Syllabus in the Blackboard course site on the first day of classes.)

Your final grade may be based on the following scale. Please note that you must also pass at least several exams in order to pass the course, regardless of your scores on the other assignments.

There are 2 exams in this course.

Last Updated: December 1, 2010