This course requires you to modify the current marketing strategies such as segmentation, targeting, and positioning. We will learn how the traditional business model of mass production of communication is meaningless and irrelevant in social networks. This is a College Marketing Class – it is not a How To do Social Media We will discuss theory and marketing terms.

In this course we will focus on understanding the following:

• Societal impact of social media
• How social media is used to reach customers
• how social media marketing influences customers
• appropriate media for online strategies
• integration of digital initiatives into a marketing plan
• measuring the results

If you do well in this course, you will be able to:

• Define social media marketing and the methods used to reach customers.
• Explain how social media marketing influences customers.
• Select the appropriate social media for online marketing strategies.
• Integrate digital initiatives into a marketing plan.
• Measure the result of social media marketing efforts

For information on your textbooks and how to order them, go to http://eli.nvcc.edu/books/.

Your grades will be based on following assignments:

Final Grades will be based on the following scale:

There are two (2) exams in this course. You are expected to take your examinations at one of the NVCC campus Testing Centers. Be sure to allow enough time to complete your exam before the Testing Center closes; Testing Centers have specific policies relating to the administration of ELI exams. You will need to take a photo ID, your NovaConnect empl ID number, and the appropriate Exam Pass when you go to the Testing Center.  

For Testing Center locations, hours of operation and policies, click here.

For information on taking exams outside of the metropolitan area, click here.

I am here to help you succeed in this course. Occasionally questions or problems may arise. Here is how to contact me when they do:

• BY EMAIL
• BY ELI TELEPHONE: (703) 323-3347

Your Email Account:
You have been assigned a VCCS email address for use in this and other courses that you take through NVCC or other colleges in the Virginia Community College System (VCCS). The VCCS requires that you use this email account for any course-related email communication so that we can insure your privacy as required by law. If you don't know your VCCS email address, go to the Start Page and search for your address. You must use this account to submit assignments in this course.

To log on to your email account and check for mail, click the Student Email tab near the top of this page. Enter your complete email address as your user name. Use the same password as you first used to log onto Blackboard (either the birth date you gave when you registered, or the last 4 digits of your student number). If you need help using the email account, go to the Email Login Page and click the link to "online documentation."

Please check your email regularly. That is how I will return graded assignments and send other private, course-related information. I will also reply to your emails at your VCCS account. I will not accept or respond to email sent by you from any account other than the one provided by the VCCS.

1. Use your web browser to connect to http:/learn.vccs.edu. Follow the directions to determine your email, Blackboard and VIVA account user names and passwords.
2. Access your email account and make sure you know how to use it; you will be required to use this account for all course-related email.
3. Log on to Blackboard at http://learn.vccs.edu.
4. Click on this course under "My Courses." Review the entire course to make sure you understand what will be required of you. Then start completing the assignments.

Please note that account generation takes approximately one week from the time of your paid registration. If you cannot log on after one week, contact the IT Help Desk. If you can log on to Blackboard, but your course isn't listed, please contact ELI or your instructor.