This course provides the student with a broad orientation in the field of marketing and an understanding of the role of marketing in the economy. The field of marketing is analyzed through a study of a) the specific activities involved in marketing a product for consumer or industrial consumption, b) the individuals or groups as they perform within the scope of their market area, and c) the marketing manager's job and the world in which she/he works. This course serves as a general orientation course for students majoring in merchandising or students specializing in other fields, as well as a base for advanced courses in marketing.

Prerequisite : Eng 112 or permission of instructor.

If you do well in this course, you will be able to:

• Explain the functions of marketing and distribution activities within our economic system.
• Identify the prevailing concepts, institutions and terminology in the marketing field.
• Explain specific marketing techniques and how to apply them to real-life situations.
• Use the marketing mix to distribute and sell a particular product or service.

The required textbook for this course is:

• Marketing The Core, Kerin, Hartley and Rudelius, McGraw-Hill Irwin, 2007

There are 4 exams in this course. You are expected to take your examinations at one of the NVCC campus Testing Centers. Be sure to allow enough time to complete your exam before the Testing Center closes; Testing Centers have specific policies relating to the administration of ELI exams. You will need to take a photo ID, your NovaConnect empl ID number, and the appropriate Exam Pass when you go to the Testing Center.  

For Testing Center locations, hours of operation and policies, click here.

For information on taking exams outside of the metropolitan area, click here.

I am here to help you succeed in this course. Occasionally questions or problems may arise. Here is how to contact me when they do:

• BY EMAIL: jfairchild@nvcc.edu
• BY ELI TELEPHONE: (703) 323-3347

Your Email Account:
You have been assigned a VCCS email address for use in this and other courses that you take through NVCC or other colleges in the Virginia Community College System (VCCS). The VCCS requires that you use this email account for any course-related email communication so that we can insure your privacy as required by law. If you don't know your VCCS email address, go to the Start Page and search for your address. You must use this account to submit assignments in this course.

To log on to your email account and check for mail, click the Student Email tab near the top of this page. Enter your complete email address as your user name. Use the same password as you first used to log onto Blackboard (either the birth date you gave when you registered, or the last 4 digits of your student number). If you need help using the email account, go to the Email Login Page and click the link to "online documentation."

Please check your email regularly. That is how I will return graded assignments and send other private, course-related information. I will also reply to your emails at your VCCS account. I will not accept or respond to email sent by you from any account other than the one provided by the VCCS.

1. Use your web browser to connect to http://www.nvcc.edu/bbstart. Follow the directions to determine your email, Blackboard and VIVA account user names and passwords.
2. Access your email account and make sure you know how to use it; you will be required to use this account for all course-related email.
3. Log on to Blackboard at http://learn.vccs.edu.
4. Click on this course under "My Courses." Review the entire course to make sure you understand what will be required of you. Then start completing the assignments.

Please note that account generation takes approximately one week from the time of your paid registration. If you cannot log on after one week, contact the IT Help Desk. If you can log on to Blackboard, but your course isn't listed, please contact ELI or your instructor.