If you do well in this course, you will be able to:

• Define successful marketing strategies and explain why
• Use the Internet to locate information, research companies, target potential market opportunities and create sales.
• Explain how marketing activities interface with other organizational functions.
• Evaluate marketing activities to create customer value.
• Develop solid customer relationships.
• Compare the role of marketing in the domestic and global economies.
• Explain the role of social responsibility and ethics in marketing.