In this course, you will learn about:
Emphasizes the relationship of professional sales skills and marketing management techniques to successful profit and non-profit organizations. Focuses on the challenges connected with the sales and distribution of products and services, including pricing, promotion, and buyer motivation. Demonstrates use of the Internet to determine customer demographics and track competitive activities within the industry, along with the study of legal and ethical considerations. Introduces sales management in planning, organizing, directing and controlling for a well-coordinated sales effort. Builds knowledge and skills in all areas of the sales process with special attention to developing successful strategies for products and services and for delivering a sales presentation that builds quality partnerships.
A basic understanding of marketing and business activities is desirable.