In this course, you will learn about public relations as a marketing activity. The course focuses on media relations, publicity, strategic planning, public relations research, communication with multiple audiences, and the elements of an effective public relations campign to influence public opinion. This course will provide you with basic skills for writing publicity materials and coordinating media kits.

Prerequisite:

The following is required for entry into this course:

• Knowledge of basic computer skills and MKT 201: Introduction to Marketing which will provide an understanding of basic marketing activities.