If you complete this course and do well, you will be able to do the following:
- Explain the purpose and functions of public relations.
- Distinguish between the activities of public relations, advertising, and marketing.
- Describe how public relations builds and maintains relationships and persuades public opinion.
- Give examples to illustrate how public relations has been used to mobilize public opinion and to promote change.
- Explain the importance of ethical behavior and how it relates to public relations.
Give examples of various types of public relations a company may use.
- Successfully write a press release and develop a basic media kit.