If you do well in this course, you will be able to do the following:

• Define all the elements of the promotion mix.
• Develop a successful promotional campaign utilizing the elements of the promotional mix.
• Define the various promotional tools utilized to create a promotional campaign.
• Evaluate an appropriate budget to include all elements of the promotional mix.
• Evaluate the media utilized by firms and their advantages and disadvantages.
• Explain the legal ramifications of the field.