MKT 282: Principles of E-Commerce studies the culture and demographics of the Internet, online business strategies, and the hardware and software tools necessary for Internet commerce. Includes the identification of appropriate target segments, the development of product opportunities, pricing structures, distribution channels over the Internet, and the execution of marketing strategy in computer-mediated environments.

Prerequisites:

The following are required for entry into this course:

• Ability to read, comprehend, and analyze written material at a college level.
• Ability to write and present ideas using standard English.
• A basic understanding of marketing and business is required for success in this course.
• Basic computer skills, basic Internet research skills, and word processing skills. You may also find Excel and PowerPoint presentation skills will be useful.

If you feel you lack any of these, please contact me immediately.