If you complete this course and do well, you will be able to do the following:
- Define electronic commerce and discuss both its benefits and limitations.
- Understand and successfully discuss the EC marketplace and market space.
- Effectively apply the 4-P's of marketing to the Internet strategies.
- Effectively market products, services and information on the Internet.
- Identify and discuss what makes a useful and effective Web site.
- Explain the roles and value of intermediaries in e-markets.
- Identify and illustrate how e-commerce communication can benefit an organization.