This course requires you to modify the current marketing strategies such as segmentation, targeting, and positioning. We will learn how the traditional business model of mass production of communication is rendered meaningless and irrelevant in social networks. This is a College Marketing Class; we will discuss theory and marketing terms. This is not a How To do Social Media course.
In this course we will focus on understanding the following:
The following is required for entry and success in the course:
If you feel you lack any of these, please contact me immediately.