This course requires you to modify the current marketing strategies such as segmentation, targeting, and positioning. We will learn how the traditional business model of mass production of communication is rendered meaningless and irrelevant in social networks. This is a College Marketing Class; we will discuss theory and marketing terms. This is not a How To do Social Media course.

In this course we will focus on understanding the following:

• Societal impact of social media
• How social media is used to reach customers
• How social media marketing influences customers
• Appropriate media for online strategies
• Integration of digital initiatives into a marketing plan
• Measuring the results

Prerequisite:

The following is required for entry and success in the course:

• An understanding of basic marketing, computer and business activities is desirable;
• Ability to join and or have access to Social Media Sites including but not limited to Facebook, Twitter & Pinterst.

If you feel you lack any of these, please contact me immediately.