Beginning the Course Contacting the Instructor ELI Policies and Procedures Overview Objective Materials grading Exam
MKT 201: Introduction to Marketing - 3 Credits


This course provides the student with a broad orientation in the field of marketing and an understanding of the role of marketing in the economy. The field of marketing is analyzed through a study of a) the specific activities involved in marketing a product for consumer or industrial consumption, b) the individuals or groups as they perform within the scope of their market area, and c) the marketing manager's job and the world in which she/he works. This course serves as a general orientation course for students majoring in merchandising or students specializing in other fields, as well as a base for advanced courses in marketing.

You will be introduced to important terms, principles, and study theories as you read the 16 chapters in the textbook. The exercises will help you learn and remember these. The seven assignments that you turn in are intended to help you apply what you learn to real problems. The practice test will help you practice recalling the information you have learned before you take the exams.




If you do well in this course, you will be able to:

  • Explain the functions of marketing and distribution activities within our economic system.
  • Identify the prevailing concepts, institutions and terminology in the marketing field.
  • Explain specific marketing techniques and how to apply them to real-life situations.
  • Use the marketing mix to distribute and sell a particular product or service.




For information on your textbooks and how to order them, go to



% of Final Grade

Assigments (6 @ 5% each)


Exam 1


Exam 2


Exam 3


Final Exam


Your final grade may be based on the following scale. Please note that you must also pass at least several exams in order to pass the course, regardless of your scores on the other assignments

Grading Scale
Below 60%



There are 4 exams in this course.

You are expected to take your examinations at one of the NVCC campus Testing Centers. Be sure to allow enough time to complete your exam before the Testing Center closes; Testing Centers have specific policies relating to the administration of ELI exams. You will need to take a photo ID, your NovaConnect empl ID number, and the appropriate Exam Pass when you go to the Testing Center.  

For Testing Center locations, hours of operation and policies, click here.

For information on taking exams outside of the metropolitan area, click here.



ELI Policies and Procedures

This is an Extended Learning Institute (ELI) course. ELI courses differ from campus courses in several important ways, including enrollment dates, communication with faculty, assignment completion requirements, and exams. You must follow ELI's policies and procedures if you take this course. Read (or review) ELI's Policies and Procedures before you begin the course. If you have questions, call ELI at (703) 323-3347 or (888) 435-6822.




Beginning the Course


1. Use your web browser to connect to Follow the directions to determine your email, Blackboard and VIVA account user names and passwords.
2. Access your email account and make sure you know how to use it; you will be required to use this account for all course-related email.
3. Log on to Blackboard at
4. Click on this course under "My Courses." Review the entire course to make sure you understand what will be required of you. Then start completing the assignments.

Please note that account generation takes approximately one week from the time of your paid registration. If you cannot log on after one week, contact the IT Help Desk. If you can log on to Blackboard, but your course isn't listed, please contact ELI or your instructor.