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Self-presentation emphasizes dramaturgical concepts developed by Erving Goffman and strategies of impression management. Effective interpersonal communicators are able to manage communication apprehension and develop qualities of high emotional intelligence while being "on-stage." While much of the work in dramatism has been done in the field of sociology, the theory has its roots in the literary and rhetorical theory and criticism of Kenneth Burke. |
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Links Competencies for Impression Management Self Presentation and Communication Apprehension |