 |
|
|
Marshall McLuhan, the literary critic, is credited with developing our understanding of how the medium of transmission affects the message and its reception. McLuhan's insights about media may also be related to some of the early efforts by communication theorists, especially those studying information theory. A special section of this module will also explore the implications of computer mediated communication, especially as it affects interpersonal communication. |
 |
Links Comparing Media of Communication George Gerbner and Media Effects |